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The most common thing we hear and experience ‘Social media is evolving everyday’, which is indeed true.
It’s only few months left for 2017 and we can see enormous changes in social media industry every day. On one hand we can see new social media platforms coming up and on other hand the existing social media is updating and coming up with new Ideas.

There are certain predictions made every year but technology never fails to surprise us.

Here are the trends predicted in social media. Where most of the points are referred from Hubspot, Forbes and Spread social, the final concluded points are my personal opinion.
Increase of Paid Ads: The organic approach is no longer working like it did 5 years back. According to Hubspot, the paid campaigns on Facebook, Twitter, LinkedIn and Instagram has increased 30% and trend is expected to go upward only in 2018.
Customer Support via Social Media: The response to the customer queries is much better and quicker on social media platforms when compared to the traditional Email method. Let me share an incident, I was booking movie tickets online and the transaction got failed and I raised a mail to their Help desk and also tweeted them using my twitter handle. The response to my tweet was in 15-20 minutes and reply to my mail was 2 hours later. This clearly showed how brands are using social media to provide quicker and better customer support.
SnapChat: A new social media platform which is booming among teenagers. A complete unique user experience is reason of its success. According to Forbes, Snap chat has 200million active users (It includes 11% of the total US population) with a daily data sharing up to 700 million pictures and 8.1 billion videos. Even after several controversies there are around 40 lakhs Indians users on SnapChat (Source: quora user) 99% of which is teenagers. Even in 2018 the numbers of users are predicted to increase more.